PRIVACY POLICY SMS Marketing
Limited Addition SMS Marketing Privacy Policy
1. Introduction
This Privacy Policy explains how [Limited Addition WInes] collects, uses, and protects your personal data in relation to our SMS marketing programme.
This policy applies specifically to SMS communications delivered via Mailchimp.
We are committed to protecting your privacy and handling your data transparently and securely.
2. Important Eligibility Notice (Alcohol-Related Content)
Our SMS communications may include marketing related to alcoholic products.
You must be of legal drinking age in your country to subscribe
We do not knowingly collect or process data from individuals under this age
If we become aware that data has been collected from an underage individual, it will be deleted
This aligns with industry practices requiring age restrictions for alcohol-related services
3. Information We Collect
When you subscribe to SMS marketing, we may collect:
Personal Information
Name
Phone number
Email address (if provided)
Date of birth or age confirmation
Technical & Verification Data
IP address
Device and browser information
Timestamp of consent
Method of signup (form, landing page, etc.)
Marketing Data
Preferences and interests
SMS engagement (opens, clicks, responses)
We collect this data:
Directly from you (e.g. signup forms)
Automatically (via tracking tools)
Through service providers such as Mailchimp
These collection methods are standard across wine e-commerce and digital services.
We may collect and store records of SMS consent and opt-in language presented at the time of signup for legal compliance purposes.
4. How We Use Your Information
We use your data to:
Send SMS marketing messages (including promotions and offers)
Verify your age and eligibility
Manage your subscription and preferences
Improve our marketing campaigns and customer experience
Comply with legal and regulatory obligations
We will only send SMS marketing where we have your explicit consent.
5. Legal Basis for Processing
Under applicable laws we rely on:
Consent – for sending SMS marketing
Legitimate interests – to improve services and prevent misuse
Legal obligation – to comply with alcohol marketing and data laws
You may withdraw your consent at any time.
6. SMS Consent & Compliance
We follow strict consent standards:
SMS consent is separate from email consent
Consent must be freely given, specific, informed, and unambiguous
Opt-in forms must clearly state:
You will receive SMS marketing
The nature of content (e.g. wine promotions)
We may use:
Checkbox consent (unchecked by default)
Double opt-in verification
You can withdraw consent at any time by replying STOP.
U.S. SMS Compliance (TCPA Requirements)
For users located in the United States, we comply with the Telephone Consumer Protection Act (TCPA):
We obtain prior express written consent before sending marketing SMS messages
Consent is not a condition of purchase
Sign-up forms clearly state:
“Message and data rates may apply”
Message frequency (e.g. recurring messages)
We maintain records of consent for compliance purposes
We honor opt-out requests immediately
U.S. SMS Disclosure Requirements
For U.S. subscribers, all SMS marketing complies with industry and carrier requirements:
Message frequency will be disclosed at the point of opt-in
“Message & data rates may apply” disclosure is provided
Instructions for opting out (e.g. STOP) and help (e.g. HELP) are included in messages
We identify ourselves clearly in all communications
SMS messages are not sent using prohibited automated practices
7. Age Verification & Audience Segmentation
To comply with alcohol marketing regulations and platform rules:
We require age verification at signup (DOB or explicit confirmation)
We store proof of age verification
We segment users (e.g. “18+ Verified”)
SMS campaigns are only sent to verified users
We do not send SMS marketing to:
Unverified users
Purchased or third-party lists without consent
8. Sharing Your Information
We may share your data with trusted third parties, including:
Mailchimp (SMS delivery and campaign management)
Payment processors (if relevant)
Analytics and service providers
We ensure all third parties:
Process data only on our instructions
Maintain appropriate security safeguards
Sharing with service providers is a standard operational requirement.
For U.S. users, service providers may act as “service providers” or “processors” under applicable state privacy laws such as the California Consumer Privacy Act (CCPA), and are contractually restricted from using your data for their own purposes.
9. Data Retention
We retain your data only as long as necessary to:
Fulfil SMS marketing purposes
Maintain compliance records (e.g. consent and age verification)
Meet legal and regulatory requirements
We may retain certain data longer where required for:
Legal compliance
Dispute resolution
Enforcement of agreements
10. Data Security
We implement appropriate security measures to protect your data, including:
Secure storage systems
Restricted access controls
Encryption and platform-level protections via Mailchimp
11. Your Rights
Under data protection laws you have the right to:
Access your personal data
Correct inaccurate data
Request deletion of your data
Withdraw consent to SMS marketing
Object to processing for marketing purposes
Request data portability
To exercise your rights, contact us using the details below.
U.S. Privacy Rights (California & Other States)
If you are a resident of certain U.S. states (such as California), you may have additional rights under applicable privacy laws, including the California Consumer Privacy Act (CCPA):
The right to know what personal data we collect, use, and share
The right to request deletion of your personal data
The right to correct inaccurate information
The right to opt out of the “sale” or “sharing” of personal data (we do not sell personal data)
The right not to be discriminated against for exercising your rights
To exercise these rights, contact us using the details below.
12. Opt-Out & Marketing Controls
You can opt out of SMS marketing at any time by:
Replying STOP to any SMS
Contacting us directly
After opting out:
You will no longer receive SMS marketing
We may retain minimal data to ensure compliance with your request
U.S. users may also exercise opt-out rights consistent with the CAN-SPAM Act and TCPA.
13. International Data Transfers
Your data may be processed outside your country (e.g. via Mailchimp infrastructure).
Where this occurs, we ensure appropriate safeguards are in place to protect your data.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on our website with an updated effective date.
15. Contact Us
If you have questions about this Privacy Policy or your data:
Limited Addition Wines